For the Italian fashion brand Alfie Browns, founded in 1923,
I recreated the brand positioning. Rethinking their marketing approach to reach new customers through social media and branded content. The key was a new image language, highlighting their Italian DNA.
Client: Alfie Browns Creative Director: Philippe Intraligi Logo Designer: Paolo Prossen Photographer: Vanessa Fiori, Philippe Intraligi Hair & Makeup: Marta Celi Model: Althaea Fasano