I designed the Branding for Taiwanese Restaurant chain BentoKing. Goal was to capture the spirit of the special wood bento, serving the traditional food in a wood box. I took this key element and incorporated into the logo, using the Chinese character for wood 木 into the name, making it the key visual element. The overall look and feel derive from the fresh colors palette, sticking out of the competitor landscape.
Client: BentoKing Creative Director: Philippe Intraligi Designer: Andrea Dettmering Photography: Lukas Blazek, Kirill Zakharov