Corporate identity created for FIFA – the international governing body of association football, brand system for the event and corporate businesses. This project also involved countless logo redesigns and hierarchies, the client decided to go with the word mark and the dynamic graphic element. Colors in the stationary are used to separate FIFA's main categories of events.
Corporate Identity System Boards
Client: FIFA Agency: MetaDesign Client Manager: Bernd Schusky Creative Director: Thomas Klein Senior Designer: Philippe Intraligi Photography: FIFA