Li-Ning - Branding

For the Li-Ning sport fashion brand LNG, I redesigned the brand and corporate guidelines. The target audience was Chinese Generation 1, the young student and first-time workforce in Tier 1 & 2 Cities. The overall brand was designed around the theme of vivid colors, using a simple, iconic system.


Brand Guidelines
Client: Li-Ning
Creative Direction/Strategy: Philippe Intraligi
Fashion Designer: Georgie Ichikawa
Designer: Micha Kumpf
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