For the Rebranding of Screenvision, leader in movie theater adverting, I designed two logo/design directions. The first direction is inspired by the rounded typeface, playing with overlapping lines, forming shapes, icons, patterns. The resulting is a flexible and highly recognizable identity. The second direction is based on the movement of light and time, working with a gradient color strip, drawing the initials S&V in a dimensional, futuristic Monogram.
Logo Direction 1
Full Color Backgrounds
Logo Direction 2
Additional Logo Ideas
Client: Screenvision Agency: Loyal Kasper CD: David Herbruck Design: Philippe Intraligi