Redesign of German based Solar Energy Company Solon SE. The main goal was to establish a clear image language and brand hierarchy, using the logo and color system to identify clearly all working fields of the company. The iconic shape of the logo informed the design system.
Logo Redesign, adjusting Proportions & Typography
Image Language & Color Matrix defined by the four Brand Values
Close up of the new Logo & Claim
Sales Brochures using the Design & Image/Color System
Client: Solon SE Agency: MetaDesign Creative Director: Thomas Klein Senior Designer: Philippe Intraligi