Redesign of German-based solar energy company Solon SE. The main goal was to establish a clear image language and brand hierarchy, using a color system to identify the different business fields of the company. The iconic shape of the logo informed the design system.
Logo Redesign, adjusting Proportions & Typography
Image Language & Color Matrix defined by the four Brand Values
Close up of the new Logo & Claim
Sales Brochures using the flexible Design System
Client: Solon SE Agency: MetaDesign Creative Director: Thomas Klein Senior Designer: Philippe Intraligi