For the inaugural US e-commerce site of Uniqlo, Razorfish commissioned me to design a set of icons. Uniqlo's minimal design gave the direction for a simple, geometric shaped icon set, reducing the information to the maximum. The site toppled its first-quarter sales goals by 10% & won an Art Director's Club Gold Award for E-Commerce.
Design Grid 60x60 pixel
Sizing for the Hp Menu
Final Icon Set
Client: Uniqlo US Agency: Razorfish Creative Director: John Antoniello Icon Designer: Philippe Intraligi