Client: VMWorld
Agency: Larsen
Creative Director: Wolfgang Strack
Art Director: Philippe Intraligi
Illustrations: Philippe Intraligi
Agency: Larsen
Creative Director: Wolfgang Strack
Art Director: Philippe Intraligi
Illustrations: Philippe Intraligi
VMWorld - Event Branding
For the 2012 VMWorld in San Francisco I was commissioned by branding agency Larson to design the convention branding. The result run under the concept "New World of Possibilities", working with a ray of abstract triangle, arrow shapes to visualize the core function of the event, to bring people together and start a conversation.