weAre the future "Classic Beauties" - Ad Campaign

I came up with the idea of merging classic paintings with the footwear of weAre the future, combining classic styles with classic women of the arts. The ballerina and loafer shoes smilingly integrate into the artwork, giving the viewer at first no sign, only discovering upon the second or third look the mystery. The campaign ran in print and digital publications in China.

Print Ads
Client: weAre the future
Creative Director: Philippe Intraligi
Copy: Philippe Intraligi
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